WEB/ DIGITAL DESIGN
SKILLS USED
MARKETING STRATEGY
Mónica Pereira
CHALLENGE
Mónica Pereira is a pastry chef, teacher, and consultant with 23 years of experience in her field. Recently, Mónica wanted to create a sales funnel that would guide her audience through her products and consistently bring her new customers.
To achieve this, I created an e-book, a landing page, and an email sequence that will feed this funnel and make it automated.
APPROACH
The purpose of this project was to introduce a new audience to Mónica and her work. Therefore, the visual language used should immediately reflect Mónica’s identity and quickly capture the viewer's attention.
For this project, I created a storytelling approach that unites all the different visual materials and guides the new audience through the funnel.
The central theme was “Brunch with Mónica.” This intimate encounter with Mónica showcases her personality and skills, while dazzling the audience with mouth-watering images that immediately capture their attention.
The e-book is written as if Mónica herself is preparing the brunch, with recipes that align with this theme. To bring it all together, Mónica and I conducted a photoshoot of all the recipes to illustrate the book and use in her ads and emails.
E-BOOK
PHOTOGRAPHY
META ADS
