BRAND IDENTITY
SKILLS USED
ART DIRECTION
Beautyvibe
CHALLENGE
This project involved creating a branding proposal for a new beauty brand, as part of a new initiative by Colep Consumer Products.
APPROACH
I aimed to have the brand's visual language reflect freshness, personality, and warmth, while never losing sight of the idea of innovation and cutting-edge technology. A colorful and technological journey, with self-love and confidence as its ultimate destination.
BRAND IDENTITY
BRAND ESSENCE
⸻ COPY
ART DIRECTION