BRAND IDENTITY

SKILLS USED

ART DIRECTION

Beautyvibe


CHALLENGE

This project involved creating a branding proposal for a new beauty brand, as part of a new initiative by Colep Consumer Products.


APPROACH

I aimed to have the brand's visual language reflect freshness, personality, and warmth, while never losing sight of the idea of innovation and cutting-edge technology. A colorful and technological journey, with self-love and confidence as its ultimate destination.


BRAND IDENTITY


BRAND ESSENCE
⸻ COPY


ART DIRECTION

Próximo
Próximo

Our formula