BRAND IDENTITY
SKILLS USED
Our formula
CHALLENGE
The purpose of this project was to create the internal communication identity for a B2B company - Colep Consumer Products.
APPROACH
Since the proposal is an integral part of Colep Consumer Products, I consider that it should carry part of its legacy.
For this reason, I started with the orange color and the existing graphics in the brand's logo, and incorporated the new pillars that should guide the company.
BRAND IDENTITY
BRAND INTERNAL
COMMUNICATION
